The business intelligence layer of India's creator economy.
Original reporting and data for the creators, founders, and brands who want to understand the business behind the content.
What is shadow banning, and does it actually happen?
A look at shadow banning, why platforms deny it, and what it really means for creators in India.
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Affiliate marketing for creators: How one link keeps paying for months
One affiliate link can keep earning a creator money for weeks after the post itself…
What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…
LinkedIn is testing suggested feeds that surface creator posts beyond a user’s network
LinkedIn is currently testing suggested feeds, topic-based content streams shown next to the main feed…
Meta launches creator marketing hub to streamline influencer advertising
The new Meta Creator Marketing Hub allows advertisers to find creators, identify product-tagged content, secure…
InkRevenue launches AI Influencer Marketing tool to streamline campaign execution
InkRevenue's new AI Influencer Marketing tool handles tasks like payments, analytics, and coordination, helping brands…
PubMatic Creator Marketplace bets on creators-led companies; India can be next
PubMatic Creator Marketplace, the latest move is less about influencers and more about turning creators…
The Business of Creators, Decoded Daily.
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Snapchat launches Snap Smart Assistant, opens ads platform to third-party
Snap Smart Assistant is an AI-powered advertising tool that helps brands plan campaigns, create ads, recommend products, and drive shopping experiences.
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RBI notification June 2026: New framework makes AIFIs accountable for what creators promote
RBI's new regulations put financial creators under greater compliance scrutiny, requiring accurate disclosures and approved messaging for sponsored financial content.
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X Ads manager tools opens revenue doors for Indian creators and brands
Creators and small businesses can now use X Ads Manager's new no-code tracking and analytics…
Pinterest Performance Plus adds two AI ad tools to win new customers
Pinterest's two new AI features handle audience targeting and campaign setup automatically, meaning creators and…
LinkedIn launches creator marketplace to connect brands with professional influencers
The new LinkedIn Creator Marketplace helps marketers find professional influencers, evaluate engagement metrics, and amplify…
Meta rolls out new AI tools for creators across Facebook
Meta's latest update reshapes how users find, make, and share content on Facebook.
Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy
Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale…
YouTube discontinues product tags in community posts
The move pushes affiliate and commerce activity back into Shorts and long-form videos, where YouTube…