The business intelligence layer of India's creator economy.
Original reporting and data for the creators, founders, and brands who want to understand the business behind the content.
Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy
Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale influencer marketing capabilities and strengthening its position against major agency holding companies.
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YouTube discontinues product tags in community posts
The move pushes affiliate and commerce activity back into Shorts and long-form videos, where YouTube…
Substack’s new ‘Reply Rules’ gives creators control over comments
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YouTube turns up transparency by making AI labels more visible & smarter
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India’s creators built someone else’s brand for years, now they’re building their own
A generation of Indian creators built the trust, drove the sales, and delivered the customers,…
Where India’s creators live, post, and actually earn
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How hyperlocal creators are monetizing what metros cannot replicate
The Indian creator economy built its first chapter in metro cities but the second chapter…
The Business of Creators, Decoded Daily.
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How Indian creators got to Cannes before Cannes thought to invite them
On May 17, the Marché du Film launches its first Creator Economy Summit. The global film industry is finally admitting that creators are not just a marketing tool. For India,…
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Instagram’s 2026 Analytics Update: What Creators Need to Change Now
Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This is not just a feature update—it changes how growth works on the platform. Here’s what…
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Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries
Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…
How much do Influencers charge in India? Inside the rate card brands are actually using
The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…
YouTube AI search could finally end the frustration of finding the right video online
The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…
LinkedIn updates could quietly reshape digital conversations — One verified comment at a time
More than 100 million verified badges will get priority while commenting on posts as a…
Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability
The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet…
YouTube Updates turn ghost subscribers into a metric problem creators can no longer ignore
The latest YouTube update for inactive subscribers means lesser push notifications to avoid piling them…