The business intelligence layer of India's creator economy.
Original reporting and data for the creators, founders, and brands who want to understand the business behind the content.
LinkedIn launches creator marketplace to connect brands with professional influencers
The new LinkedIn Creator Marketplace helps marketers find professional influencers, evaluate engagement metrics, and amplify creator content through Thought Leader Ads.
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Meta rolls out new AI tools for creators across Facebook
Meta's latest update reshapes how users find, make, and share content on Facebook.
Instagram opens profile grid reordering to all users
The update gives creators greater control over profile presentation while helping brands and agencies assess…
Inside the payment gap India’s creator economy refuses to own
In India's booming creator economy, a 60 to 90-day wait after delivering a brand campaign…
Instagram Facebook and Whatsapp is no more free as Meta puts a price on its premium features
Meta's new subscription tiers put visibility, AI, and growth tools behind a monthly fee, and…
YouTube turns up transparency by making AI labels more visible & smarter
The world’s largest online video platform is moving AI labels out of the description boxes…
India’s creators built someone else’s brand for years, now they’re building their own
A generation of Indian creators built the trust, drove the sales, and delivered the customers,…
The Business of Creators, Decoded Daily.
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Influencing is now a real business with 15.2% of Indian creators registered as business entities
The era of casual influence is making way for a new age data-driven creator economy that is set to revolutionize the way creator business will operate.
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Instagram’s bot wipeout is repricing Indian influencer rate cards
Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers, the real story is the correction of an influencer pricing bubble that the industry knew…
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Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?
Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and…
Instagram’s 2026 Analytics Update: What Creators Need to Change Now
Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…
Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries
Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…
How much do Influencers charge in India? Inside the rate card brands are actually using
The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…
YouTube AI search could finally end the frustration of finding the right video online
The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…
LinkedIn updates could quietly reshape digital conversations — One verified comment at a time
More than 100 million verified badges will get priority while commenting on posts as a…