The power of influencers: How TVK turned 85,000 fan clubs into a 1.1M-voter bank
Zero media interviews, no scripted lengthy speeches, Vijay’s TVK campaign broke the age-old narrative of an election campaign. He rather nurtured his social media fandom comprising a network of 85,000…
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Instagram’s bot wipeout is repricing Indian influencer rate cards
Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers,…
Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries
Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…
Threads API Update Bridges Native and Third-Party Publishing
A new API for Threads update delivers long-form text, ghost posts, reply approvals, and real-time…
Can one video selfie safeguard you against deepfakes?
Now a creator can look for a deepfake of their face and request its removal,…
Indian creators need to smarten up as UK counterparts get TikTok Creator Card
Visa and TikTok have introduced a debit card with linked business accounts for creators in…
Meta’s WhatsApp Plus Test Introduces Cosmetic Upgrades as Platform Maintains Free Messaging Experience
Meta has confirmed testing a WhatsApp Plus subscription, but the direction it signals for creator…
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Instagram ups its safety game in India: Autoapplies 13-plus content filter to under 18 users
Age-appropriate content on the feed of under-18s in India using Instagram becomes default as the platform implements safety protocols and autoapplies a 13-plus filter. In a bid to make content…
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How YouTube is Winning the War for Your Attention Over Netflix
YouTube is turning the television into an interactive hub with AI, undermining Netflix’ second screen problem by keeping viewers engaged with creator content. In the age of connected TV, YouTube…
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Document Posts on LinkedIn: The Best Way to Increase Post Traction
While video dominates everywhere else, LinkedIn's most engaged audiences are stopping and saving structured knowledge…
Instagram’s Newest Growth Tool Just Added A Countdown
Instagram is changing the growth game by letting you schedule trial Reels for non-followers, giving…
YouTube Can Now Heart Comments For You
The bulk-like feature is a convenience but the AI pre-selection behind it is a platform…
Instagram Is Charging Users For Anonymous Story Views & Other Features
Meta's new Instagram Plus subscription isn't aimed at creators, which is exactly why creators should…
Meta’s New Creator Tools Boost Sales Speed on Facebook and Instagram
Meta is rolling out affiliate shopping tools across Instagram and Facebook that let creators tag…
New Instagram Carousel Tool: A Huge Win for Every Influencer
Adam Mosseri, head of Instagram, announced on March 24 that users can now reorder carousel…