How a social media strategist turned a CJI remark into millions of followers

Cockroach Janta Party is not a political story. It is a creator economy case study, and the person who built it spent three years learning exactly how to do this…

8 Min Read

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Myntra’s new affiliate feature gives creators a second income stream

Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…

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Influencing is now a real business with 15.2% of Indian creators registered as business entities

The era of casual influence is making way for a new age data-driven creator economy…

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Why 30% of Indian shoppers have abandoned the TV commercial

According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…

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 How Vijay’s 85,000 fan clubs became the biggest creator network in Indian politics

TVK ran no traditional ad campaign and barely a press conference. The work was done…

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Instagram’s 2026 Analytics Update: What Creators Need to Change Now

Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…

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Instagram’s new analytics metrics 2026 and AI video editing tools help creators push their creative boundaries

Instagram new analytics metrics 2026 include skip rate and share rate for Reels. Another update…

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