What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a simple guide to how it works.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest YouTube Updates
YouTube Studio updates show creators why a video is blocked or under-earning, and how to fix it
A new Account Status page, a per-video earnings column, and colour-coded video alerts now sit…
YouTube Channel Membership update gives creators deadline to set custom membership rates
YouTube channel membership update gives creators until August 17, 2026, to set custom membership prices…
YouTube discontinues product tags in community posts
The move pushes affiliate and commerce activity back into Shorts and long-form videos, where YouTube…
YouTube turns up transparency by making AI labels more visible & smarter
The world’s largest online video platform is moving AI labels out of the description boxes…
YouTube AI search could finally end the frustration of finding the right video online
The Google-owned video giant is redefining what ‘search’ means for YouTube users with its latest…
YouTube Updates turn ghost subscribers into a metric problem creators can no longer ignore
The latest YouTube update for inactive subscribers means lesser push notifications to avoid piling them…