‘I can now go and execute for real’: Beyond The Brief’s founder on turning content into clients
Beyond The Brief started as Kaanya Pandhi's Instagram series on hypothetical brand strategy but it's now a fractional-CMO consultancy with its first two clients on retainer.
Get Insider Tips and Tricks in Our Newsletter!
- Stay up to date with the latest trends and advancements in AI chat technology with our exclusive news and insights
- Other resources that will help you save time and boost your productivity.
More News
What is SEBI registration and why it matters for finfluencers
SEBI, the Securities and Exchange Board of India, regulates the country's stock market and investment…
India’s DPDP act explained: What every creator needs to know
India's DPDP Act makes creators responsible for protecting fan data.
The legal right every creator should know about before AI copies them
Deepfakes can now clone a creator's face and voice in minutes.
Why creator-led commerce is changing the way brands sell online
Creator-led commerce represents a shift in how business is conducted, as content creators establish, manage,…
YouTube editor explains the formula to convert Shorts views into subscribers
Learn YouTube’s proven strategy for linking Shorts to long-form videos, aligning viewer intent, and converting…
What is a hook, and why do the first three seconds decide a video’s reach?
A strong hook can be the difference between a viral video and one that disappears…
What is the difference between a creator and an influencer?
As the creator economy evolves, understanding the difference between creators and influencers is becoming increasingly…
Legal creators now bound by BCI’s ethics code online
The Social Media and Digital Ethics Rules recently introduced by BCI put legal creators under…
What is a micro-creator, and why are brands choosing them over celebrities?
Micro-creators are earning more brand deals by building engaged communities instead of chasing follower counts.…
YouTube begins a silent transformation that every creator should watch
Youtube’s latest studio update introduced AI powered insights and new AI content guidelines to help…
B2B vs B2C influencers explained: Different audiences, different strategies
As influencer marketing is growing, brands are matching creators to specific audiences.
How Indian creators really make money beyond brand deals
As the creator economy grows, income is shifting beyond sponsorships.
