What is YouTube watch time, and why does it matter more than views?

Rather than views, watch time is what YouTube's algorithm cares about most. Here is a simple guide to how it works.

7 Min Read

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Latest Platform Updates

Instagram adds multiple captions carousel to boost creator engagement

This Instagram multiple captions will help influencers, educators, brands, and storytellers create more engaging narratives,…

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LinkedIn connected apps brings verified skills, tool-based credibility to professional profiles

LinkedIn Connected Apps automatically updates skills based on app activity and introduces top user badges,…

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Substack’s creator business model could unlock brand revenue for India’s writer creators

The platform is bringing sponsorships and advertiser partnerships to top publishers, though payment infrastructure issues…

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Pinterest Performance Plus adds two AI ad tools to win new customers

Pinterest's two new AI features handle audience targeting and campaign setup automatically, meaning creators and…

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LinkedIn launches creator marketplace to connect brands with professional influencers

The new LinkedIn Creator Marketplace helps marketers find professional influencers, evaluate engagement metrics, and amplify…

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Meta rolls out new AI tools for creators across Facebook

Meta's latest update reshapes how users find, make, and share content on Facebook.

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