Meta launches creator marketing hub to streamline influencer advertising
The new Meta Creator Marketing Hub allows advertisers to find creators, identify product-tagged content, secure pre-approved ad rights, and measure campaign performance without switching between multiple tools.
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Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy
Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale…
YouTube discontinues product tags in community posts
The move pushes affiliate and commerce activity back into Shorts and long-form videos, where YouTube…
Instagram opens profile grid reordering to all users
The update gives creators greater control over profile presentation while helping brands and agencies assess…
Meta’s Creator Assistant launches with Meta Creator Assistant Chatbot tool
The new AI-powered Meta Creator Assistant Chatbot answers plain-language questions about content performance, aiming to…
Substack’s new ‘Reply Rules’ gives creators control over comments
The feature allows newsletter authors to set their own boundaries and let the system enforce…
Meta tests Reels Series feature to drive repeat viewing and creator growth
A new dedicated Series tab lets creators build structured, course-like video hubs, with Meta already…
X video reaction feature lets creators respond without leaving the app
X’s new react with video feature lets creators post video reactions directly under text posts,…
Instagram brings the teleprompter tool to its main app, a free fix for creators
This reduces the need for a professional studio setup, letting creators look directly at the…
Inside the payment gap India’s creator economy refuses to own
In India's booming creator economy, a 60 to 90-day wait after delivering a brand campaign…
Instagram Facebook and Whatsapp is no more free as Meta puts a price on its premium features
Meta's new subscription tiers put visibility, AI, and growth tools behind a monthly fee, and…
YouTube turns up transparency by making AI labels more visible & smarter
The world’s largest online video platform is moving AI labels out of the description boxes…
India’s creators built someone else’s brand for years, now they’re building their own
A generation of Indian creators built the trust, drove the sales, and delivered the customers,…