Gurgaon-headquartered marketing and advertising company specialising in influencer marketing, InkRevenue on 23 June has launched an AI-driven campaign management platform. This platform is built to address the workflow inefficiencies that have affected the influencer marketing sector.

The platform involves campaign monitoring, approvals, analytics, and financial transactions into one umbrella, which removes the need for the manual trackers, various chat apps, and other tools.

In a press release distributed via PNN, the company said, “The industry has grown fast, but the backend processes are still messy in many places”.

What the platform does

Campaigns are complex, from finding creators to handling payments. Small teams struggle to manage all of this across multiple tools. This platform gives full visibility over creator shortlisting, tracking, team coordination, and payments.

The platform is designed to handle both small single-creator and large multi-market campaigns involving dozens of creators simultaneously.

Key features include faster creator shortlisting, real-time campaign and deliverable tracking, better team communication, more accurate performance reports, and quicker invoicing and payouts.

InkRevenue’s influencer division currently employs around 50 people across creator partnerships, execution, strategy, and account management. The company has grown entirely without external funding.

Author

Krati Darak

Krati Darak is the Senior Editor at The Creator Index, where she leads everything editorial, from coverage decisions and story direction to the voice of India's first dedicated creator economy publication. She's spent over five years in digital media and has done a bit of everything — at Thomson Reuters, she covered legal news, deals, appointments, and rankings. At LBB, she pretty much led Mumbai coverage, digging up the city's hidden gems (if you've found one through them, there's a good chance she wrote about it). She's also worked as a commerce editor at StyleCraze and has written for D2C beauty brands like Foxtale, WOW Skin Science, SkinQ, and more.