Instagram has rolled out a grid reordering feature to all users globally on 8 June 2026, letting creators and brands rearrange the order of posts on their profile without deleting or reposting content.
To reorder, users go to their profile, tap and hold any post, and select ‘Reorder grid’ from the pop-up menu. They can then drag posts to any position. Changes are saved immediately and visible to all profile visitors.
Pinned posts remain fixed at the top and are not part of the reordering flow, and there is no limit to how often a user can reorganise their grid.
Instagram described the feature as being “perfect for highlighting your best work or making your profile feel more like you.”
Instagram head Adam Mosseri teased the feature on Threads in January 2025. The platform had tested a version of grid reordering as far back as 2022 before shelving it in favour of rebuilding the grid with larger, portrait-oriented thumbnails, which launched in January 2025.
The Rules of the Grid
Instagram’s grid has been a fixed, chronological display. As short-form video shifted audiences to TikTok and YouTube, the profile grid lost relevance as a first-impression surface. Grid reordering gives creators a reason to invest editorial effort in their profile again, deepening platform dependency.
For Meta, a more curated grid also makes Instagram profiles more useful to brand partners evaluating creators before deals, keeping discovery and vetting activity inside the platform.
A practical win for Indian creators
Indian creators who built a grid around older content, or who want to front-load campaign work for brand evaluators, see this update as a practical tool that previously required deleting and reposting.
For agencies and brands running creator programmes, a reorderable grid changes how portfolio quality is assessed at the profile level. Creators in categories such as fashion, beauty, and food, where visual coherence drives brand deal selection, stand to benefit most.
The feature is available to all users globally from 8 June 2026 in the latest version of the Instagram app. No additional subscription or setting is required to access it.
