Why are brands still obsessed with follower count?
A brand manager asked today will usually say engagement matters more than reach. But when you ask the same person how the last influencer campaign was chosen, the answer is…
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The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
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What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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